What is Matterport?
Everything you need to know about Matterport virtual tours and 3D capture technology.
What is Matterport?
Matterport is a leading platform for creating immersive 3D virtual tours of physical spaces. Using specialized cameras or compatible smartphones, Matterport captures 360° imagery and depth data to create "digital twins" that users can explore online. The platform is widely used in real estate, hospitality, and commercial property marketing.
How Matterport Works
The Matterport capture process involves placing the camera at multiple positions throughout a space. At each position, the camera rotates to capture 360° imagery and infrared depth data. The cloud platform then "stitches" these captures together, creating a seamless walkthrough experience with the signature "dollhouse" and "floor plan" views.
- Camera captures 360° HDR photography
- Infrared sensors measure depth/distance
- Cloud processing aligns all captures
- AI generates floor plans and measurements
- Output is hosted on Matterport Cloud
Matterport Cameras
Matterport offers several camera options. The Pro3 is the flagship professional camera with extended range and superior image quality. The Pro2 remains popular for standard real estate work. iPhone/Android apps using LiDAR sensors offer entry-level capture capability.
Matterport vs Laser Scanning
While both create 3D models, they serve different purposes. Matterport excels at visual experiences for marketing with ±1-2% measurement accuracy. Laser scanning delivers survey-grade ±1mm accuracy for construction and engineering. Many projects benefit from both technologies.
Pricing & Hosting
Matterport operates on a subscription model. Hosting fees apply per "active space" after the free tier. Professional service providers typically charge $150-800 per tour depending on property size and deliverables required.
Key Takeaways
Matterport creates immersive 3D virtual tours for marketing and visualization
Pro3 camera offers the best quality for professional use
Accuracy is sufficient for marketing but not engineering measurements
Subscription hosting model with per-space fees
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