Virtual Tours for Apartments & Multifamily
Lease units faster, reduce vacancy costs, and reach remote renters with immersive 3D virtual tours. Give every prospective tenant a self-guided walkthrough experience from anywhere.
Why Multifamily Needs Virtual Tours
The multifamily housing market is intensely competitive, and leasing teams face constant pressure to fill vacancies quickly while keeping tenant acquisition costs low. Virtual tours address both challenges simultaneously. By providing prospective tenants with an immersive self-guided walkthrough, property managers can showcase units 24/7 without requiring staff availability for every showing.
The remote renter market has expanded dramatically, with increasing numbers of tenants signing leases in cities they cannot visit before move-in. Corporate relocations, military transfers, and university enrollments all generate demand from renters who need to choose an apartment based entirely on online research. Properties without virtual tours are effectively invisible to this growing segment.
Leasing Efficiency and Cost Reduction
Industry data suggests that virtual tours can reduce tenant acquisition costs by up to 28%, primarily by reducing the number of in-person showings required per signed lease. When prospective tenants explore a unit virtually before scheduling a visit, the in-person showing becomes a confirmation rather than a discovery — resulting in higher conversion rates and fewer wasted trips for leasing staff.
For large multifamily portfolios, the efficiency gains compound significantly. A property management company operating 500+ units across multiple communities can centralize their virtual tour library, allowing leasing agents to share tours instantly via email or text message. This eliminates the scheduling delays that cause prospects to move on to competing properties.
Virtual tours also support self-guided leasing models, where prospects receive a link and access code to explore units on their own schedule. This approach has gained strong adoption in urban markets where leasing staff are stretched thin across large unit counts.
- Up to 28% lower tenant acquisition costs
- Fewer in-person showings per signed lease
- Self-guided tours reduce staffing requirements
- 24/7 availability for all time zones
- Supports remote renter decision-making
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Virtual Open Houses and Leasing Events
Traditional open house events require significant coordination — staff scheduling, signage, refreshments, and the uncertainty of walk-in traffic. Virtual open houses using Matterport tours allow property managers to host unlimited viewers simultaneously, with every prospective tenant experiencing the same high-quality walkthrough.
These virtual events can be paired with live chat or video call support, where a leasing agent answers questions in real-time while the prospect navigates the tour independently. This hybrid approach combines the convenience of virtual touring with the personal touch of human interaction, resulting in higher engagement and faster lease signings.
ADA Compliance and Accessibility
Virtual tours provide an important accessibility benefit for prospective tenants with mobility limitations. Rather than requiring an in-person visit to evaluate whether a unit meets their accessibility needs, tenants can explore doorway widths, bathroom layouts, kitchen configurations, and common area access points from the virtual tour.
This capability is particularly relevant for properties offering ADA-compliant units. By providing virtual tours of accessible unit types, property managers demonstrate their commitment to inclusivity while giving prospective tenants the information they need to make informed decisions. Matterport tours also include a measurement tool that allows users to check specific dimensions — doorways, hallway widths, counter heights — directly within the tour interface.
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Use our interactive tools to estimate costs and compare virtual tour solutions.
Getting Started with Apartment Virtual Tours
THE FUTURE 3D offers virtual tour packages designed for the unique needs of multifamily properties. Rather than scanning every individual unit, most apartment communities benefit from scanning one example of each floor plan type — studio, one-bedroom, two-bedroom, and three-bedroom — plus all common areas and amenities (lobby, fitness center, pool, business center, rooftop).
This approach provides comprehensive virtual coverage at an efficient cost. Residential virtual tours start at $350 per unit type, with volume pricing available for multi-community portfolios. Common area and amenity scanning is quoted based on total square footage. All tours include the 3D walkthrough, embed code, and shareable link. Schematic floor plans are available as an add-on (+$50 per unit type), and hosting is $20/month per active tour or transfer to your own Matterport account.
- Scan one of each floor plan type for cost efficiency
- Capture all common areas and amenities
- Residential tours start at $350 per unit type
- Volume pricing for multi-community portfolios
- Schematic floor plans available (+$50 per unit type)
Pricing shown reflects average US rates. Actual costs vary by location based on local market conditions, regulations, and project logistics — both within the US and internationally. Get a custom quote
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Frequently Asked Questions
Common questions about virtual tours for apartments & multifamily.
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